Saturday, March 05, 2022

Andrew Laws Associates Ltd is now Yeseo

 I have been working in SEO for many years. I would say too many years to count, but that's not true. I started in 1998. Over the years I have used several brand names but if I'm honest none of them have ever felt quite right. Until now.

From 2013 until 2022 I used the name Andrew Laws Associates Ltd, but the name was problematic. A lot of people I met thought I was a lawyer. The brand also didn't reflect what my SEO Agency does, or what it is like to work with us.

Andrew Laws Associates Ltd logo

At the start of 2022 I started an intensive re-branding exercise with the brilliant designer Jack Hagley. The process of choosing a new brand name was more challenging than I could have imagined, but was also a lot of fun. For a while I nearly choose the name Qabe, but decided that this name was also problematic because nobody knew how to pronounce it. Then a friend (who is also a client) suggested Yeseo. 

So here we are. Andrew Laws Associates Ltd is still the registered company name, but from now on we will be trading under the name Yeseo.

Say hello to SEO at

Yeseo SEO Agency logo
Andrew Laws Associates Ltd is now Yeseo